When founders Nicole and Dany met, Nicole had long upheld a healthy lifestyle, from the organic foods in her pantry to her conscious shopping habits. But, in her search for organic women’s clothing, nothing quite fit her style or seemed to last. The choice between fashion or upholding her values wasn’t one Nicole was willing to make. So, she and Dany decided to create what was missing: organic cotton clothing with a conscience, made for optimal wellbeing.