THE AMRÊVE ORIGIN STORY
When Founders Nicole and Dany met, Nicole had long been committed to a healthy lifestyle: she ate organic foods, cleaned her home with all-natural products, and made an effort to shop consciously. But when she searched for clothing made from organic fabrics, nothing quite fit her style and nothing seemed to last. She found she had to choose between fashion or adhering to her values. She wasn’t willing to sacrifice either, so she and Dany decided to create what was missing.
NICOLE & DANY
In their personal lives and in their relationship, Founders Nicole and Dany are perfectionists. They hold themselves to high standards and constantly push each other to be better. As business partners, it’s no different.
The pair is unwilling to compromise on the things that matter most. With amrêve, that’s organic fabrics, ethical production, timeless design, and dedicated customer service. At every decision, they’ve chosen the ethical and sustainable option, even when it’s been more difficult or more expensive. They spent months hunting for a fair trade and certified organic production facility that met their standards. Even the packaging they’ve chosen abides by their values, using recyclable paper and natural inks and dyes.
Dany and Nicole’s relentless commitment to the greater good allows them to sleep soundly at night. They know they’re contributing to a cleaner fashion industry, an ethical workplace, and a healthy lifestyle for everyone amrêve touches.
WHAT’S IN A NAME
In Arabic, Dany’s native tongue, ‘amar’ translates to ‘moon.’ The word is used as a term of beauty, likening a woman’s elegance and radiance to that of the moon. Rêve is the French word for dream. Together, amar and rêve make amrêve.
To us, amrêve is the stuff of dreams: women’s clothing made from heavenly organic fabrics and cut in timeless style.